ATTENTION: Porn traffic is at the highest level it’s ever been, and smart marketers who know what they’re doing are making a killing with adult websites. I’m revealing the clever “pro” tricks that will help you start a porn site and get your share of the naughty booty!
It’s easy to wonder, in this day and age, how to start a porn site that can actually make money. In fact, I’d forgive you for thinking that there just isn’t any money in porn anymore, or that what exists is only for the big studios, and there’s just no way for smaller fish to survive.
Both of those notions are totally wrong, but yeah, I’d forgive you for thinking either. The porn industry has changed a lot – so much so that from the outside looking in, it looks almost impenetrable (if you’ll pardon that little pun). But I promise you, guys, porn is as big as it’s ever been.
The money that can be made in the adult industry, by practically anyone, is absolutely huge. Let’s talk a bit about how to make a porn website that will really pull in the MEGA BANK.
Start a Porn Site in A Micro-Niche
Of all the changes in today’s adult industry versus maybe 15 years ago, the most important one to understand about how to start a porn site may be that it’s really hard to get anywhere with general-interest porn anymore. It used to be that you could make serious money in a sexual “niche” as broad as tits, or booties, or anal sex.
Not anymore – now material in those categories is too readily available for free, and it’s difficult to get people to pay for it unless you’ve got an established brand. These days, we have to target much more specialized fetishes. It can’t even be anything as popular as “feet,” either. The trick is to go into the micro-niches. So “foot worship” (a sub-niche of both foot fetish and femdom) or “stomping” (women crushing things with their heeled or naked feet) might work.
Choosing the right micro-niche is a key part of how to make a porn website work and be profitable. Once we’ve done that, the business model I want to talk about today is writing a porn-themed blog centered around our choice.
It’s no longer possible to easily launch a porn website in a general niche like boobs, butts, and vanilla sex. You’ll need to identity an eligible “micro-niche” within a fetish that is less competitive, then write content on your blog about it.
Using the fetish blog strategy is a solid decision, because it doesn’t require much investment, and with a little time and elbow grease it’s virtually guaranteed to pay off. I’ll explain exactly how we can monetize a blog shortly, but first, let’s take a look at making a porn website of this kind, and what it takes to effectively promote that naughty sucker.
We’ll need to start by selecting a good, quality webhost. This is lusciously important, you guys. We need a high-speed server that will allow our site to load fast, because the Google gods WILL punish us in the rankings for long load times. This isn’t the place to cut our budget.
But thankfully, there ARE affordable hosts that provide zippy site speeds and won’t break the bank. I recommend HostWinds, which I personally use for many of my own sites.
Next, we’ll need to install WordPress. Don’t worry: This part is free, and won’t be hard. Many webhosts will automatically set up WordPress for you once you upload it to the server (actually, most webhosts nowadays will have “one-click” installs available, so it’s even easier). Once we’ve got this CMS (Content Management System – that’s what WordPress is) going, it’s time to write articles for the blog.
About 20 to 30 of them is a good number to have at the start, but after they’re up, it may take 6 months to see search traffic begin to flow. And again, these posts need to be written in a way that pleases the almighty Google, King of the search gods, so we have to understand how to do that.
If we want to mostly bypass this part at the cost of a small investment in labor, we can find some affordable writers at iWriter.com. But while that’ll save us from pounding the keyboard, we’ll still need to instruct those folks in some basic SEO, so either way, listen up.
By the way, I should just mention that starting your own porn tube site is also a definite option you could look into. Porn tubes tend to dominate the search engines, so putting up your own could potentially draw a freaking crapton of traffic. I would recommend using the turnkey solution xStreamer for that, if you want to do it right. xStreamer by Adent.io lets you create your own porn tube site like PornHub, xHamster & YouPorn.
ViceTemple also offers an excellent WordPress theme solution for porn tube sites. Check that out here.
Porn Site SEO
We’re going to need to pepper our articles with certain keywords that are searched for by porn surfers who are into the niche we’re targeting. This process is slightly delicate. We don’t necessarily want to use the most obvious associated terms like “foot worship” or “stomping” (for example), because then we’ll be in direct competition for Google traffic with the tube sites, and that’s a battle we can’t win.
Instead, let’s use terms that might be favored by the porn-curious, like “what causes stomping fetish” or “why is foot worship popular.” That way, we’re still likely to attract the desired demographic (people interested in our chosen fetish), without locking horns with unbeatable monsters.
Precise terms can be divined by using keyword research tools, like UberSuggest, which we should definitely take advantage of. Whatever terms we decide on, though, we must avoid overusing them; just a handful of repetitions per post is fine. Anything more will earn an “over-optimization penalty” by Google.
Post length should be in the neighborhood of 1200 words each, full of gripping text that makes the eye want to keep reading. Use tantalizing language in the opening paragraph that hints at great things to come, like “later on in this post, I’ll share the best-kept secret in the entire foot fetish community that no one wants to talk about!”.
SEO, these days, is more about on-page optimization than it is about “backlinks.” Yes, backlinks can still provide a ranking advantage, but Google mainly wants to see that your page is holding visitors for significant periods of time, indicating that it’s a useful resource.
Sprinkle each post with inviting links to your other posts on the same site, as well. All of this is aimed at getting visitors to spend more time on our pages, again for Google-related reasons. When people don’t “bounce” from (leave) our site too quickly, the algorithm interprets that as an indicator that our content is interesting and useful, and gives us a higher rank.
We can use Twitter for some creative SEO by posting about our target fetish, as well as following others in the niche, all while linking our own site from the main profile page. This allows us to harness Twitter’s massive traffic to put ourselves out there and get a bit of traffic to our pages, which allows Google to collect some usage metrics.
How To Monetize a Porn Website
Finally, the bread and butter of starting a porn site: Monetization. How do we get someone to somehow pay us for writing a blog? The answer is adult affiliate programs. You’re into internet marketing or I assume you wouldn’t be reading me here, but just in case, let’s briefly go over this moneymaker.
There are online merchants selling products out there, and they want people to visit their sites and complete purchases. They want this badly enough, in fact, that they’re willing to share a commission with any marketer who brings them a paying customer. That’s what affiliate marketing is.
By signing up with a sponsor, you get a unique affiliate link identifying you individually, which you can copy and paste onto your blog. If someone clicks that link, the affiliate sponsor knows you sent them. You then get a slice of any and every sale made to that person, who used your link. Simple, no?
In our case, we’re going to look for quality sponsors offering subscriptions to paysites which cater to – you guessed it – our targeted sexual kink. There’s a TON of fetish-oriented sponsors out there, but you can check out my list of top-quality and reliable adult affiliate programs here to get started in your search.
By referring adult traffic to your affiliate sponsor, you can receive a commission every time a person you referred buys a membership at their site. This commission is usually RECURRING, which means you’ll get a percentage cut EVERY MONTH the member stays subscribed to the site.
Now you see how this strategy pays off: We write a blog designed to draw in an extremely specific demographic (people who are into a narrow fetish), then we include links on that blog to paysites catering to their tastes. We’re supplying customers to other businesses, and we’re getting paid handsomely for it.
Our affiliate sponsor will provide us with free promotional content – pictures videos, banners – to pepper throughout our site. This draws our readers to visit the sponsor, and a percentage of our traffic (which we’re working hard to get Googlor to send us) will convert all the way to purchases.
We just need to make sure that our blog content, while engaging enough to keep people reading, is mostly encyclopedic and not necessarily “entertaining” enough to provide the kind of satisfaction our visitors will get from our affiliate.
Fetish blogs should be wordy, not necessarily full of images and videos. Focus on providing information about the fetish, then link off to sponsor paysites that can “entertain” your readers. Aim for articles of at least 1200 words in length.
And that, amigos, is how to start a porn site in the 21st century and make some real money off of it. It’s a bit of work and takes a little time, but once you’ve got it up and running, you can kick back and watch the revenue flow in! And once it starts coming, it’s mostly passive — and who doesn’t absolutely ADORE passive income, amirite??
Again, if you haven’t yet, get yourself some quality website hosting at HostWinds here so you can get to it as soon as possible. There’s money out there in the naughty pornlands, people, go snatch it!